Search Engine Marketing (SEM)/Paid Search Manager

Search Engine Marketing (SEM)/Paid Search Manager
YDesign Group is looking for a Search Engine Marketing Manager to join our team in our Walnut Creek, CA or Sacramento, CA office. This person must be passionate, creative, and results-oriented. In this role, the SEM Manager will manage, optimize and analyze paid online marketing campaigns for the Ylighting.com and Yliving.com website.
Responsibilities/Key Objectives:
• Lead text-SEM strategy including keyword selection, optimization, analysis and day-to-day campaign maintenance for Ylighting and Yliving.com
• Create, track, analyze, and optimize paid search campaigns in Google AdWords and Bing
• Develop and maintain daily, weekly and monthly performance reporting
• Conduct daily, weekly and monthly optimization tasks (keyword expansions, A/B testing, negative keyword management, etc.)
• Work with third party remarketing provider to provide data-driven, analysis-based recommendations
• Budget management
Minimum Educational/Experience Requirements:
• 3-5 years of demonstrated expertise and experience in paid search for direct response
• Hands-on experience with online campaign management, analysis, and optimization
• Experience managing SEM campaigns (e.g. Google AdWords, Bing/Yahoo Ads)
• Experience with website analytics tools (e.g. Google Analytics, Adobe Analytics formerly Omniture SiteCatalyst)
• Digitally savvy, with specific proficiency at MS Suite: Excel, Word, PowerPoint
• Highly personable, with strong verbal and written communication skills
• Ability to work in a fast-paced, deadline-oriented environment
• Self-motivated, results-driven professional who consistently delivers high quality work
• Bachelor’s Degree in Marketing or a quantitative, test-driven field
Preferred Qualifications:
• Experience with Kenshoo or other bid management solution a plus
• Commitment to integrity, strong work ethic and positive attitude
• Optimize and continuously improve ROI campaigns across multiple ad platforms
• Excellent organization and attention to detail skills
• Enthusiasm for working as a team; ability to establish good rapport with colleagues
• Create and optimize PPC campaigns around promotional calendar and key events
• Monitor and report on the effectiveness of online marketing campaigns with team members
• Can take ownership of existing paid search programs and expand keyword coverage, develop compelling ad copy, and optimize Google AdWords and Bing Ads campaigns
• Proactively identify data-driven trends and opportunities within the marketing campaigns
• Experience running and testing remarketing campaigns
• Google Shopping campaign management
• Keep up with the latest industry trends and capabilities
• Experience within an ecommerce and/or retail environment
• Experience with high-end, niche, or design-driven markets a plus
• Home furnishings, lighting, or bath experience/knowledge a plus
Location: Walnut Creek, California or Sacramento, California
Compensation: Competitive base salary
Benefits: Access to Health Benefits + 401K + 3 weeks annual Paid Time Off (PTO) + 9.5 paid holidays
Let us know if this is you! Please click on link below to fill out an online application and submit your cover letter with resume.

About YDesign Group
YDesign Group is an online-led retailer offering the best in modern and contemporary lighting, furnishings, and decorative plumbing to design driven consumers and trade professionals. Our extensive, yet carefully curated selection ranges from iconic mid-century designs to today’s most innovative products.
Founded in 2001, YDesign Group’s YLighting is the leading design-driven modern and contemporary lighting retailer in North America, offering more than 15,000 of the top domestic and international product designs. YDesign Group is also a leader in modern furniture, home accessories and decorative plumbing via its YLiving brand. In 2016, YDesign Group acquired Lumens, whose goal is to be the best place to shop for lighting, fans, modern furniture and accessories for people who love modern design.
Headquartered in Walnut Creek, CA, YDesign Group brands serve design savvy consumers and trade professionals through its websites, sales team, retail showroom in Sacramento, CA and catalogs. Check us out here:

http://ydesigngroup.com/

http://lumens.com/

http://www.ylighting.com/

http://www.yliving.com/

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