Digital Marketing Specialist – PLA/ Google Shopping Specialist

Digital Marketing Specialist (PLA/ Google Shopping Specialist)
YDesign Group is looking for a Digital Marketing Specialist to join our team in our Sacramento, CA office. This person must be passionate, creative, and results-oriented. In this role, the Digital Marketing Specialist will work closely with the paid search team to focus on Product Listing Ads (PLA/Google Shopping) and Social Shopping initiatives. The candidate will have a high level of exposure to multiple functions to ensure that all initiatives are launched in a timely manner with aligned goals, and executed with the highest degree of accuracy and effectiveness.

This position is a great opportunity for an organized, enthusiastic, highly motivated individual who enjoys working in a fast paced e-commerce environment with a focus on data driven strategies. This is the perfect opportunity for a digital marketer with 1-3 years of experience.

Responsibilities/Key Objectives:
Product Listing Advertising Management:
• Tactical campaign development of PLA campaigns for Lumens and YLighting
• Monitor daily product data feed for any errors or feed failure
• Diagnosing and correcting disapproved products
• Leverage Google Promotions by loading merchant promotions to the Google Merchant Center
• Ongoing support with shopping campaign optimization through bid recommendations, query negation, new product group partitions, promotional timeline etc
• Continuous research of highly competitive Google Shopping landscape to discover new opportunities
• Produce weekly and month-end performance reports, and additional ad hoc analyses as required
Social Shopping Sites (Pinterest)/ R&D Programs:
• Ensure visibility across Social Shopping Sites including Pinterest
• Optimize feeds and campaigns to ensure category, brand and SKU performance goals within the Social Shopping Sites channel are met
• Continually A/B test product reintroductions and SKU-level bidding strategies
• Monitor daily, weekly and monthly performance across accounts
• Audit spend to ensure billing accuracy
• Stay up to date with all the best practices, emerging trends, and principles on Social Shopping Sites
Minimum Educational/Experience Requirements:
• 1-3 years of demonstrated expertise and experience in paid search for direct response
• Hands-on experience with online campaign management, analysis, and optimization
• Experience managing Shopping/SEM campaigns (e.g. Google Add, Bing Ads)
• Experience with website analytics tools (e.g. Google Analytics, Adobe Analytics formerly Omniture SiteCatalyst)
• Digitally savvy and an Excel expert
• Highly personable, with strong verbal and written communication skills
• Ability to work in a fast-paced, deadline-oriented environment
• Self-motivated, results-driven professional who consistently delivers high quality work
• Bachelor’s Degree in Marketing or a quantitative, test-driven field
Preferred Qualifications:
• Experience with bid management solutions and Scripts a plus
• Optimize and continuously improve ROI campaigns across multiple ad platforms
• Enthusiasm for working as a team; ability to establish good rapport with colleagues
• Create and optimize PLA/Shopping campaigns around promotional calendar and key events
• Can take ownership of existing paid search programs and expand keyword coverage, develop compelling ad copy, and optimize Google AdWords and Bing Ads campaigns
• Google Shopping and Pinterest campaign management a plus
• Keep up with the latest industry trends and capabilities
• Proactively identify data-driven trends and opportunities within the marketing campaigns
• Excellent organization and attention to detail skills
• Pinterest Ads Manager, Feedonomics, or Product feed management experience a plus
• Experience within an ecommerce and/or retail environment
• Experience with high-end, niche, or design-driven markets such as lighting or home furnishings a plus

Location: Sacramento, California
Compensation: Competitive base salary
Benefits: Access to Health Benefits + 401K + 3 weeks annual Paid Time Off (PTO) + 9.5 paid holidays
• Access to building gym
• Employee discount
• Breakroom stocked with snacks and beverages

Let us know if this is you! Please click on link below to fill out an online application and submit your cover letter with resume.

About YDesign Group
YDesign Group is an online-led retailer offering the best in modern and contemporary lighting, furnishings, and decorative plumbing to design driven consumers and trade professionals. Our extensive, yet carefully curated selection ranges from iconic mid-century designs to today’s most innovative products.
Founded in 2001, YDesign Group’s YLighting is the leading design-driven modern and contemporary lighting retailer in North America, offering more than 15,000 of the top domestic and international product designs. In 2016, YDesign Group acquired Lumens, whose goal is to be the best place to shop for lighting, fans, modern furniture and accessories for people who love modern design.
Headquartered in Walnut Creek, CA, YDesign Group brands serve design savvy consumers and trade professionals through its websites, sales team, retail showroom in Sacramento, CA and catalogs. Check us out here:

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