Email Marketing Manager – YLighting

This position is a great opportunity for an organized, enthusiastic, highly motivated individual who enjoys working in a fast-paced e-commerce environment. This is a perfect opportunity for an email marketer with 5 years of professional experience looking to run an email program.

The Email Marketing Manager is responsible for the success of the email marketing program for YLighting. The person in this role will have a high level of exposure to multiple functions to ensure that email initiatives are launched and completed in a timely manner with aligned goals and executed with the highest degree of accuracy and effectiveness. The ideal candidate will have a unique mix of technical ability, email/online marketing experience and project management skills. This role is based in Sacramento, CA.

Job description and Responsibilities
•Plan and execute ongoing email campaigns to meet revenue goals via a mix of campaign types including conversion, engagement, retention, win-back, browse and cart abandonment
•Manage entire process of email list segmentation and email production
•Create and manage creative briefs which ensure proper messaging to customers
•Work with the creative team to set up emails for sends
•Perform thorough QA tests and verify email renders accurately across various email clients and devices
•Analyze and report on key email metrics: deliverability, open rates, click-through rates, response rates and revenue generated. Maintain a reporting dashboard
•Become a subject matter expert in the capabilities of our email platform to ensure we are using all possible features and find/test new areas of opportunity
•Monitor the retail industry’s latest email marketing trends and identify potential email marketing opportunities
•Other responsibilities as assigned

Education, Experience, and Skills Required:
•5 years of hands on experience in email marketing (ecommerce a plus)
•Experience working directly with an ESP (Listrak, Bronto, Silverpop, etc.)
•Proven track record of success in developing, initiating, analyzing and adjusting email marketing campaigns including customer acquisition, retention, loyalty and reactivation
•Exceptional quantitative skills to analyze email marketing campaign results and recommend strategies for improvement
•Effective written and verbal communication skills and outstanding attention to detail
•Self-motivated, results-oriented, entrepreneurial, passionate, proactive, creative and a team player
•Ability to flourish in an extremely fast-paced, high-growth environment with minimal direction
•Strong relationship building, leadership and project management skills

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