Integrated Marketing Manager, Trade

The company:

Lumens Light + Living was founded in 2004 with one goal in mind: to be the best place to shop for lighting, fans, furniture and accessories for people who love modern design. In 2021 Lumens joined the Design Holding portfolio of design companies alongside FLOS, Louis Poulsen and other internationally renowned brands.

We offer an inspiring assortment of products from iconic brands like Artemide, Kartell and Herman Miller and global brands such as SONNEMAN A Way Of Light, Visual Comfort, Tech Lighting and WAC, including hundreds of exclusive designs. Lumens offers a best-in-class customer experience with a service team composed of American Lighting Association-certified lighting and design enthusiasts serving residential, trade professional and commercial customers.

Today, Lumens is a high-growth, innovative company at the forefront of good design. We’re looking for top talent with a shared vision around bringing the world’s best design products to discerning customers while seizing the opportunity to make a difference and impact the direction of the company. We are obsessed with our customers, play to win, and believe in a great today and even better tomorrow. The future is bright at Lumens. Explore more at Lumens.com

Currently, Lumens is a portfolio brand of YDesign Group, where you will find the job listing: https://www.ydesigngroup.com/careers/

The opportunity:
As the Integrated Marketing Manager for Lumens B2B Trade business (primarily Architects and Interior Designers), you will be responsible for acquiring and retaining Trade customers and driving Trade revenue across channels (ecommerce, phone, chat), by closely collaborating with the marketing, sales, and merchandising teams. You will drive brand awareness, leads and revenue for the Trade business by developing and executing on full-funnel marketing strategies across all channels (PR, social, email, site, search, display, retargeting, partnerships, catalog, etc.) in partnership with the marketing leads for those channels.

This candidate is preferred to be in Northern California, with a hybrid model for team meetings in our Midtown, Sacramento office a few times a month. Remote candidates with industry experience will be considered with strong preference for working hours in the PST time zone. Travel for trade shows and events up to 10%.

Responsibilities include:
• Working with the Director, Brand and Trade Marketing, develop the editorial calendar and messaging to drive integrated communications to the Trade across channels (catalog, social, email, PR, site, etc.)
• Align with the merchandising team on key brand and product messaging that is relevant to the Trade customer
• Working with marketing channel leads and/or agencies, develop strategies and programs designed for the Trade audience to acquire and retain Trade customers
• Partner with the site team to ensure Trade partners receive a differentiated and optimized site experience
• Develop a view of the customer journey across sales and marketing, and partner with the Trade Sales team to deliver a seamless customer experience across sales and marketing
• Own coordination, timeline, and execution plan of multiple projects across channels
• Submit briefs to the creative team for Trade-specific projects; track progress of those projects; participate in QA and launch of projects as needed
• Develop and prepare monthly reporting to track Trade new customer acquisition and retention, revenue by channel, and impact of Trade marketing initiatives
• Monitor industry and competition to identify new marketing and testing opportunities

Requirements:
• Previous industry experience with the A+D community strongly preferred.
• 3+ years’ experience developing and executing marketing strategies
• Exceptional communication skills, both written and verbal
• Ability to work cross-functionally, develop strong peer relationships, and lead with influence
• General understanding of ecommerce, marketing, merchandising and the interior design Trade business
• Ability to determine and set metrics in advance to be able to measure progress against goals
• Detail-oriented, but also able to think strategically
• Ability to manage multiple projects and changing priorities in an agile manner; persistent in approaching challenges; goal-oriented
• Focused on results, with a bias for action

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