Senior SEM | PPC | Paid Search Specialist

YDesign Group is looking for a Sr Search Engine Marketing Specialist to join our team in our Sacramento, CA office. This person must be passionate, creative, and results-oriented. In this role, the Sr SEM Specialist will manage, optimize and analyze paid online marketing campaigns for the website.
Responsibilities/Key Objectives:
• Lead text-SEM strategy including keyword selection, optimization, analysis and day-to-day campaign maintenance for
• Create, track, analyze, and optimize paid search campaigns in Google AdWords and Bing
• Develop and maintain daily, weekly and monthly performance reporting
• Conduct daily, weekly and monthly optimization tasks (keyword expansions, A/B testing, negative keyword management, etc.)
• Perform market research, trend and competitive analysis, as well as provide views on emerging marketing opportunities
• Budget management
Minimum Educational/Experience Requirements:
• 3-5 years of demonstrated expertise and experience in paid search for direct response
• Hands-on experience with online campaign management, analysis, and optimization
• Experience managing SEM campaigns (e.g. Google AdWords, Bing Ads)
• Experience with website analytics tools (e.g. Google Analytics, Adobe Analytics formerly Omniture SiteCatalyst)
• Digitally savvy, with specific proficiency at MS Suite: Excel, Word, PowerPoint
• Highly personable, with strong verbal and written communication skills
• Ability to work in a fast-paced, deadline-oriented environment
• Self-motivated, results-driven professional who consistently delivers high quality work
• Bachelor’s Degree in Marketing or a quantitative, test-driven field
Preferred Qualifications:
• Experience with bid management solutions and Scripts a plus
• Optimize and continuously improve ROI campaigns across multiple ad platforms
• Enthusiasm for working as a team; ability to establish good rapport with colleagues
• Create and optimize PPC campaigns around promotional calendar and key events
• Can take ownership of existing paid search programs and expand keyword coverage, develop compelling ad copy, and optimize Google AdWords and Bing Ads campaigns
• Google Shopping and Pinterest campaign management a plus
• Keep up with the latest industry trends and capabilities
• Proactively identify data-driven trends and opportunities within the marketing campaigns
• Excellent organization and attention to detail skills
• Experience managing Paid Pinterest campaigns a plus
• Experience within an ecommerce and/or retail environment
• Experience with high-end, niche, or design-driven markets such as lighting or home furnishings a plus

Location: Sacramento, California
Compensation: Competitive base salary
Benefits: Access to Health Benefits + 401K + 3 weeks annual Paid Time Off (PTO) + 9.5 paid holidays
• Access to building gym
• Employee discount
• Breakroom stocked with snacks and beverages

Let us know if this is you! Please click on link below to fill out an online application and submit your cover letter with resume.

About YDesign Group
YDesign Group is an online-led retailer offering the best in modern and contemporary lighting, furnishings, and decorative plumbing to design driven consumers and trade professionals. Our extensive, yet carefully curated selection ranges from iconic mid-century designs to today’s most innovative products.
Founded in 2001, YDesign Group’s YLighting is the leading design-driven modern and contemporary lighting retailer in North America, offering more than 15,000 of the top domestic and international product designs. In 2016, YDesign Group acquired Lumens, whose goal is to be the best place to shop for lighting, fans, modern furniture and accessories for people who love modern design.
Headquartered in Walnut Creek, CA, YDesign Group brands serve design savvy consumers and trade professionals through its websites, sales team, retail showroom in Sacramento, CA and catalogs. Check us out here:

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