PLA (Product List Ads)/ Shopping Program Manager

YDesign Group is looking for a PLA / Shopping Program Manager to join our team in our Sacramento, CA office. This person must be passionate, creative, and results-oriented. In this role, the PLA Manager will manage, optimize and analyze paid online marketing campaigns for the Lumens.com & Ylighting.com websites.
Responsibilities/Key Objectives:
• Lead strategic guidance and build of Product Listing Ads / Shopping program
• Create, implement, track, analyze, and optimize paid search campaigns in Google AdWords and Microsoft Ads
• Identify and test new opportunities for growth within the Shopping program
• Utilize successful bidding strategies to hit key revenue and growth KPI’s
• Develop and maintain daily, weekly and monthly performance reporting
• Provide data-driven, analysis-based recommendations in order to increase overall search performance efficiency
• Optimize and continuously improve ROI campaigns across multiple ad platforms
• Manage budget within set guidelines
Qualifications:
• 5+ years of demonstrated expertise and experience in paid search for direct response
• Hands-on experience with online campaign management, analysis, and optimization
• Experience managing PLA / Shopping campaigns (e.g. Google Ads, Microsoft Ads)
• Experience with website analytics tools (e.g. Google Analytics, Adobe Analytics formerly Omniture SiteCatalyst)
• Advanced MS Excel fluency required (pivot tables, charts, vlookup, sumifs)
• Digitally savvy, with specific proficiency at MS Suite: Excel, Word, PowerPoint
• Highly personable, with strong verbal and written communication skills
• Ability to work in a fast-paced, deadline-oriented environment
• Self-motivated, results-driven professional who consistently delivers high quality work
• Experience within an ecommerce and/or retail environment
• Bachelor’s Degree in Marketing or a quantitative, test-driven field
• Commitment to integrity, strong work ethic and positive attitude
• Excellent organization and attention to detail skills
• Enthusiasm for working as a team; ability to establish good rapport with colleagues
• Experience with machine learning a plus
• Experience managing Paid Pinterest campaigns a plus
• Experience with high-end, niche, or design-driven markets such as lighting or home furnishings a plus
About YDesign Group

YDesign Group is an online-led retailer offering the best in modern and contemporary lighting, furnishings and home décor to design driven consumers and trade professionals. Through the Lumens and YLighting brands we inspire customers to confidently fulfill their interior design visions by providing them an incomparable experience: a combination of products, advice, inspiration, site design and services that no competitor can match. We are uncompromising in our customer experience and team-oriented as we work towards organizational results together.

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