Business Development Associate

The Company:
Lumens is Enlightened by Design. We’re excited by design, too. We travel the world to find everything from authentic and iconic pieces, to the latest in contemporary interior décor, all sourced from global design brands, including exclusive pieces you won’t find anywhere else. And we’re always looking for fellow design enthusiasts to join our team. launched in 2004 with one goal in mind: to be the best place to shop for lighting, fans, furniture, and accessories for people who love modern design. Since then, Lumens has become an established ecommerce pioneer and leader in lighting and mid-market and luxury home goods, offering a best-in-class customer experience with a service team composed of American Lighting Association-certified lighting and design enthusiasts serving trade professional, residential and commercial customers.

Today, Lumens is an innovative company at the forefront of good design, poised for growth with the backing of Design Holding and strategic links to world-renowned design brands Flos, Louis Poulsen, B&B Italia, Maxalto, Azucena and Arclinea. We’re looking for top talent with a shared vision around bringing the world’s best design products to discerning customers while seizing the opportunity to make a difference and impact the direction of the company. We are obsessed with our customers, play to win, and believe in a great today and even better tomorrow. We are enlightened by design, and the future is bright at Lumens.

Check us out here:

The Opportunity:
YDG is expanding its foundational go-to-market team for its B2B business that sells to the trade (interior designers, architects, contractors, etc.). We are looking for a dynamic Business Development Associate (BDA) to help us grow our trade business and increase market share in specific regions around the country, [priority metro areas: NY, LA, Miami, Chicago, Dallas, Atlanta, Denver, Phoenix, Washington DC, and Minneapolis. This individual will play a crucial role in increasing the pipeline of new sales opportunities among the Architect and Designer (A&D) community within their assigned territory.

The ideal candidate is familiar with the A&D community and the lighting & home furnishings industry and would possess a track record of successful lead follow-up and sales development experience. Passionate, driven, and entrepreneurial, the BDA will play a critical role in building our outbound business, with the primary goal of identifying, engaging, qualifying, and – ultimately – converting high value A&D targets.

• Develop and execute a regional go-to-market strategy for bringing new partners into our Trade Advantage Program.
• Connect with existing trade partners to strengthen relationships and forge a more valuable partnership
• Leverage in person and digital engagement to connect with target leads
• Utilize a consistent contact attempt process via phone, email, and social media to nurture, qualify, and set appointments with prospects either through cold-calling or by following up on leads generated by marketing
• Prospect, educate and qualify leads to create sales-ready opportunities
• Establishing rapport with all levels of buyers at target companies
• Successfully manage and overcome prospect objections
• Understanding a lead’s needs and effectively communicating how YDG’s brands can meet them
• Defining the pre-sales process and consistently using NetSuite / other technology systems to document prospect interaction ensuring efficient lead management
• Attending trade shows and local A&D events to gain knowledge, grow network, and build community.
• Partner with YDG marketing team to host quarterly A&D event within territory
• Keep abreast of the industry and technologies to ensure you are a trusted resource to prospects and customers
• Ensure 100% satisfaction with all customers

Key Performance Metrics:
• Meetings booked, lead acquisition, conversion, and net bookings (revenue) targets

Other Role Requirements:
• Travel up to 20%
• Location – working remotely from one of our target metropolitan areas

• Exceptional verbal and written communication skills
• Entrepreneurially driven and capable of advising best practices
• Ability to forge strong business relationships through face-to-face and digital interaction
• Rigorously focused on results (lead generation)
• Understands e-commerce and retail
• Resourceful and self-driven with strong work ethic
• Scrappy – get things done within the constraints of a growing business
• Strong analytical skills – able to organize data to identify opportunities
• Strong negotiation skills
• Loves design, real estate, or consumer products

• Previous experience with the design, home furnishing or lighting industries is preferred
• Four-year degree or relevant work experience
• Excellent verbal and written communication skills with attention to detail
• Previous sales and/or Business Development experience required, particularly in outbound / sales development
• Consistent measurable over-achievement in past experiences
• A “get it done now” attitude
• High-energy, passion, and a positive attitude
• Technically-savvy: Familiarity with NetSuite, SalesLoft, and other tech systems is preferred

Compensation: Competitive base salary
Benefits: access to health benefits + 401K + 3 weeks annual paid time off

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