YBath Launches as First Luxury, Online-Led Retailer for the Modern Bath
May 1, 2014
New brand offers offers a curated selection of thousands of contemporary faucets, sinks, bathtubs, and more
YDesign Group is pleased to announce the launch of its newest brand, YBath. Part of YDesign Group’s family of brands, which includes YLighting and YLiving, YBath is the only online-led retailer of premium modern and contemporary decorative plumbing designs.
YBath offers thousands of faucets, sinks, bathtubs, vanities, medicine cabinets, shower systems, and more. It features the best modern European and U.S. designers and brands in the category, such as Keuco, Graff, Axor, Aquamass, and Sonobath, many of which have never had an online presence. More brands will be added to the site every month, along with special product and price exclusives. In addition, YBath will present unique, compelling content to inspire and inform users.
“This is a very exciting and natural extension for YDesign Group,” says YDesign Group CEO Sean Callahan. “It’s consistent with our goal of having our brands be leading destinations for design-driven people to explore and realize their interior design visions across multiple product categories.”
In addition to offering an exceptional site design and user experience, YBath provides category specialists averaging more than 10 years of bath design and sales experience available by phone or email.
“We’re offering a compelling value proposition for existing and new customers,” says YBath general manager Dan Saper. “We are bridging the gap from the showroom to the online world and filling a need that no one else is.”
About YDesign Group
YDesign Group is an online-led retailer offering the best in modern and contemporary lighting, furnishings, and decorative plumbing to design driven consumers and trade professionals. Our extensive, yet carefully curated selection ranges from iconic mid-century designs to today’s most innovative products.
YLighting, our flagship brand that launched in 2001, is the leader in modern lighting sold online in the US. YLighting’s extensive selection of modern lamps, pendant lights, contemporary chandeliers, modern track lighting, table and floor lamps and ceiling fans represents the best modern designers and brands. The assortment features more than 10,000 designs from top international brands like Artemide, FLOS, Nelson Bubble Lamps, and Louis Poulsen. In 2008 we launched YLiving to provide our customers access to exceptional modern furniture and accessories. YLiving offers thousands of modern furnishings from such renowned brands as Herman Miller, Knoll, and Kartell, as well as from up-and-coming companies. In 2013, we expanded into the decorative plumbing category and in 2014, we launched YBath, our third store.
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