YDesign Group and bluGloss Announce Strategic Alliance

March 14, 2014

Partnering to help customers confidently decorate their spaces

YDesign Group, an online-led retailer offering the best in modern and contemporary lighting, furnishings, and decorative plumbing, and bluGloss, an innovative online home decorating destination, announced that they have entered into a strategic partnership.

Through this alliance, bluGloss will feature products sold by YLiving and YLighting and will offer objective designer guidance about ways consumers can use those products in their spaces, thereby simplifying the home decorating process.

“YDesign Group aims to inspire our customers to confidently fulfill all their design visions with us by providing them an incomparable experience: a combination of products, inspiration, advice, and service” says YDesign Group CEO Sean Callahan. “BluGloss shares this purpose, which makes them a natural fit for us to work together.”

Amy Joachim, co-founder and CEO of bluGloss, also commented on the news. “Our vision for bluGloss is to enable anyone to decorate their space with confidence. Educating consumers about YDesign Group’s products will expose them to an even stronger platform through which they can confidently decorate their space.”

About bluGloss
bluGloss creates confident online consumers of home décor. For those who aren’t willing to sacrifice style despite their busy lives, bluGloss is a hive of design inspiration and thoughtfully curated product. As the next generation Houzz and Pinterest, bluGloss gives consumers the tools to efficiently, effectively and enthusiastically design a perfect space for any life stage, providing the spark that turns a stagnant state of inspiration into an active state of implementation.

About YDesign Group
YDesign Group is an online-led retailer offering the best in modern and contemporary lighting, furnishings, and decorative plumbing to design driven consumers and trade professionals. Our extensive, yet carefully curated selection ranges from iconic mid-century designs to today’s most innovative products.

YLighting, our flagship brand that launched in 2001, is the leader in modern lighting sold online in the US. YLighting’s extensive selection of modern lamps, pendant lights, contemporary chandeliers, modern track lighting, table and floor lamps and ceiling fans represents the best modern designers and brands. The assortment features more than 10,000 designs from top international brands like Artemide, FLOS, Nelson Bubble Lamps, and Louis Poulsen. In 2008 we launched YLiving to provide our customers access to exceptional modern furniture and accessories. YLiving offers thousands of modern furnishings from such renowned brands as Herman Miller, Knoll, and Kartell, as well as from up-and-coming companies. In 2013, we expanded into the decorative plumbing category.

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