YLighting Launches New Corporate Brand: YDesign Group

WALNUT CREEK, Calif., Dec. 17, 2013

YLighting is pleased to announce its new corporate brand, YDesign Group, effective immediately. The announcement reflects the online-led retailer’s increasingly robust and diversified business, which offers the best in modern lighting, furnishings, and decorative plumbing to design driven consumers and trade professionals.
To coincide with its new corporate brand, YDesign Group has launched a website at ydesigngroup.com. The corporate website features a company timeline, leadership bios, media and careers sections, all presented in an innovative and streamlined design.
“This move caps a particularly strong year for us and we couldn’t be more excited about it,” says YDesign Group CEO Sean Callahan. “With YLighting and YLiving, along with our recent entrance into the decorative plumbing category, we have a growing range of assortment and design services. Our corporate brand now better reflects our company’s purpose of helping people bring great design into the spaces they work, live, and play.”
Founded in 2001, YLighting is the leading retailer dedicated to the best in modern and contemporary lighting in North America. It features more than 10,000 designs from top international brands like Artemide, FLOS, Nelson Bubble Lamps, and Louis Poulsen. YLighting has averaged 30% annual growth since 2008 and has a multitude of opportunities going forward to build on its leadership position.
Launched in 2008, YLiving has become a key player in the modern furniture and accessories space. YLiving offers thousands of products from such renowned brands as Herman Miller, Knoll, and Kartell, as well as from up-and-coming designers.
YDesign Group expanded into the decorative plumbing category in the fall of 2013 and plans to add 50 top bath brands in 2014, including several online exclusives.
The company inspires its customers to confidently fulfill their interior design visions by providing them an incomparable experience: a combination of premier products, advice, inspiration, site design, and services that no retailer can match.
SOURCE YLighting

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